Hey, I’m Shu Li
Welcome to my Portfolio
[01]
2025
Choreograph
[Product]
Choreograph is WPP's media planning and buying arm, which specializes in using data and advanced technology to optimize media strategies for brands.
[02]
2024
GroupM
[UI/UX]
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This is a redesign project aimed at transforming GroupM into a cutting-edge "suite" that integrates data analytics, audience insights, data scientists, and technologists from various divisions.
[03]
2023
[m]Platform
[Product]
As a consolidated digital agency platform, [m]Platform provides real-time media investment management. In addition to acting as a services platform, it also operates a global and regional network of digital specialists and technology businesses.
[04]
2022
Campaign Monitor
[Product]
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Campaign Monitor is a real-time compliance and audit tool designed to help teams adopt best practices while freeing up time for creative problem-solving.
[05]
2022
Registry
[Web, App]
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The Registry is a platform that provides transparency on the data we collect, how it's used, and allows users to opt out or request deletion. It prioritizes user control and privacy. Manage user data preferences easily and securely.
[06]
2020
Bunge
[Web, App]
Bunge is an American agribusiness and food company that connects farmers to consumers to deliver essential food. This project involves designing their annual corporate sustainability report website.
[07]
2021
KDrama
[App]
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With the growing popularity of Korean TV shows, this project provides an excellent platform for fans to enjoy.
Scroll down to see my works
[08]
2021
Petmood
[App]
Pet owners are always eager to understand their pet’s expressions. This app helps users gather both the physical and mental health information of their animals, generate AI-powered reports, and provide treatment recommendations from certified animal doctors.
[09]
2020
Whitewave
[Branding, Editorial]
WhiteWave’s rebranding focused on creating a meaningful, icon-driven identity that reflects its mission to improve food systems. I worked closely with the client to align the design with their values of sustainability, health, and positive change.
[10]
2020
Data Visualization
[Info Design]
This collection highlights my data visualization work across industries, turning complex data into clear visuals that support decision-making. From dashboards to reports, each project helps clients identify trends and communicate insights.
[11]
2020
Multon Salt & Verizon
[Icon, Illustration]
This collection showcase how I used illustration to enhance UI and brand design, creating a cohesive and personalized visual system.